A CLIENT SUCCESS STORY
Insider, Inc.
Insider, Inc. is an American digital media company known for their excellence in reporting and distribution of high quality content for the discerning reader, focused on financial, business, and consumer trends.
THE CHALLENGE
They didn’t know their story
Insider, Inc. is an organization that operates largely like a startup with a legacy company mindset.
They were constantly negotiating a rapid growth innovation agenda while remaining entrenched in traditional approaches to leadership, client acquisition, and employee empowerment. In some ways they were on the cutting edge and in other ways they were getting edged out by their competition.
Their approach to instilling the company value proposition onto internal and external stakeholders was antiquated and ineffective. It was at odds with their intention to engage a new audience while maintaining their connection to their more traditional consumer.
THE SOLUTION
Authentic Storytelling
We partnered with Insider, Inc. for a two session experience during their annual sales summit. The goal was to instill trustworthiness and authenticity in their sales process.
Together we would co-create a powerful brand narrative and product story that could be used by support staff and sales representatives when engaging with corporate partners and key external stakeholders. We focused on structuring as well as delivering influential stories.
Such a fun and dynamic program.
"I can honestly say I've have never had an introduction to a company quite like this week. Brilliant and surreal in equal measure. Definitely the first and probably the last time I will shout and air punch towards a co-worker on my second day of employment."
– D. O’Neill, SVP Sales
THE RESULT
Play was their greatest asset
We disrupted their traditional approach to brand communication while maintaining the integrity of service and content that Insider, Inc is known for delivering.
Through the use of improv to move participants outside of their comfort zone and encourage them to think differently, we elevated the confidence of junior level employees and reignited engagement from senior associates.
We guided them through exercises that built skills around active listening, risk taking, imaginative storytelling and adaptability in overcoming objection through the power of agile narrative.
Participants left with a new vision for customer engagement and understanding of their own unique ability to influence and engage through the art of interactive play.
